messaging

messaging

Lessons in public health messaging: Q&A with Fernando Quintero

How public health messages are framed affects how the public and policymakers understand issues and what to do about them. PreventObesity.net's Inside Track talks with BMSG's Fernando Quintero about the pitfalls of one common type of framing and how advocates can avoid it. Read more >


Lessons in communication strategy from Big Soda

To block advocates' efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back. Read more >


From me to us: Taking racism from the individual to the structural

Using language that moves racism from a personal issue to a structural one is key to showing how policy changes can benefit entire populations. But what does this mean for those who have experienced the personal pain of racism? How can those experiences fuel efforts to reframe it? Read more >



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