El Monte

El Monte

5 lessons in media advocacy from battles with Big Soda

Berkeley's landslide victory in passing a tax on sugary drinks, along with other cities' recent efforts to do the same, reveals some do's and don'ts in developing strategic media advocacy campaigns. Read more >


Dr Pepper and Mr. Hyde: The many faces of Big Soda in soda tax debates

In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy. Read more >


Advocates bulking up for the next battle with Big Soda

Will Californians see 14 new soda tax proposals by 2014? Proponents of a soda tax took a bruising last November, but their defeat has only emboldened them to come back and fight even harder. Read more >



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