Big Soda

Big Soda

5 lessons in media advocacy from battles with Big Soda

Berkeley's landslide victory in passing a tax on sugary drinks, along with other cities' recent efforts to do the same, reveals some do's and don'ts in developing strategic media advocacy campaigns. Read more >


Echoes of the tobacco wars: Why is Big Soda afraid to publicly oppose the Richmond soda tax?

The city council of Richmond, Calif., has made headlines by putting a soda tax on the ballot. This has the beverage industry running scared and once again borrowing tactics from Big Tobacco -- this time in an effort to deceive voters. Read more >



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