soda tax

soda tax

Soda tax debates in Berkeley and San Francisco: How were they covered in the news?

Join us at this year's Childhood Obesity Conference in San Diego, where we'll share findings from our latest news analysis of soda tax debates and implications for public health advocates. Read more >


5 lessons in media advocacy from battles with Big Soda

Berkeley's landslide victory in passing a tax on sugary drinks, along with other cities' recent efforts to do the same, reveals some do's and don'ts in developing strategic media advocacy campaigns. Read more >


Lessons in communication strategy from Big Soda

To block advocates' efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back. Read more >


Win or lose, San Francisco and Berkeley soda tax measures are public health triumphs

Change takes time, especially when it comes to changing social norms and public health policy. But even the biggest industry Goliaths eventually crumble. Big Soda will be no different. Read more >


Dr Pepper and Mr. Hyde: The many faces of Big Soda in soda tax debates

In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy. Read more >


Media advocacy strategy for soda tax measures: Preparing for tough questions

As more soda tax measures hit the ballot, the beverage industry has become increasingly fierce in fomenting opposition. How should advocates respond to questions about government intervention and other hot-button issues? Here are some sample Q&As that may help. Read more >


Using media advocacy in public health policy campaigns

How can advocates use the media to advance their policy goals? At this year's meeting of the American Public Health Association, BMSG's Pamela Mejia will discuss media advocacy as a way to shape conversations and policy actions around health and safety. Read more >


Advocates bulking up for the next battle with Big Soda

Will Californians see 14 new soda tax proposals by 2014? Proponents of a soda tax took a bruising last November, but their defeat has only emboldened them to come back and fight even harder. Read more >


The year in public health: Looking back on hard-won progress, looking ahead to new possibilities

2012 was a big year for public health. We saw advances in everything from nutrition to violence prevention to the media's coverage of these issues. What progress will we see in 2013?


Casting pebbles in the water: Why defeat in Richmond advances public health

Each time advocates propose a public health policy, more people discuss and understand it. Despite the defeat of Measure N, Richmond residents now know more about the health harms of sugary drinks and may be more likely to support a soda tax in the future. Read more >



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