Richmond

Richmond

5 lessons in media advocacy from battles with Big Soda

Berkeley's landslide victory in passing a tax on sugary drinks, along with other cities' recent efforts to do the same, reveals some do's and don'ts in developing strategic media advocacy campaigns. Read more >


Dr Pepper and Mr. Hyde: The many faces of Big Soda in soda tax debates

In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy. Read more >


Advocates bulking up for the next battle with Big Soda

Will Californians see 14 new soda tax proposals by 2014? Proponents of a soda tax took a bruising last November, but their defeat has only emboldened them to come back and fight even harder. Read more >


Casting pebbles in the water: Why defeat in Richmond advances public health

Each time advocates propose a public health policy, more people discuss and understand it. Despite the defeat of Measure N, Richmond residents now know more about the health harms of sugary drinks and may be more likely to support a soda tax in the future. Read more >


Echoes of the tobacco wars: Why is Big Soda afraid to publicly oppose the Richmond soda tax?

The city council of Richmond, Calif., has made headlines by putting a soda tax on the ballot. This has the beverage industry running scared and once again borrowing tactics from Big Tobacco -- this time in an effort to deceive voters. Read more >



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