framing

framing

Three compelling ways to visualize how much sugar is in soda

As soda taxes — and opposition to them — continue to attract media attention, the challenge for advocates is to stay in control of the conversation. These creative visuals can help. Read more >


Media advocacy in the age of Trump

As he races for the Republican nomination, how is Donald Trump shaping public discourse and what does this mean for advocates' messaging efforts? Read more >


How food and beverage companies are shaping public conversation on obesity

With nutrition-related diseases regularly making headlines, food and beverage companies are eager to portray themselves as part of the solution. In this Q&A, BMSG's Laura Nixon discusses new research on industry messaging and implications for public health. Read more >


Lessons in public health messaging: Q&A with Fernando Quintero

How public health messages are framed affects how the public and policymakers understand issues and what to do about them. PreventObesity.net's Inside Track talks with BMSG's Fernando Quintero about the pitfalls of one common type of framing and how advocates can avoid it. Read more >


How personal responsibility framing undermines efforts to improve public health

The "pull yourself up by your bootstraps" myth is pervasive in our culture and in the media. Here's how advocates can reframe the conversation to better support health. Read more >


Talking about junk food marketing to kids: Is the health argument enough?

In Mexico, health advocates frame junk food marketing to kids as a human rights violation. Should U.S. advocates do the same? Read more >


3 phrases public health advocates should use with caution -- or not at all

The words we use to describe public health issues can open people up to new ideas or reinforce old ways of thinking, undermining advocates' efforts to make the case for policies that support health. Here are three common phrases that may be doing the latter. Read more >


Food industry messaging pulled from Big Tobacco playbook

A new study from BMSG explores the tobacco industry's use of personal choice messaging to shift blame for its products' health harms onto consumers. Now Big Food is taking a page from tobacco's well-worn playbook. How similar are the two industries and what does this mean for advocates? Read more >


From me to us: Taking racism from the individual to the structural

Using language that moves racism from a personal issue to a structural one is key to showing how policy changes can benefit entire populations. But what does this mean for those who have experienced the personal pain of racism? How can those experiences fuel efforts to reframe it? Read more >


The high cost of prison phone calls: Advocates show who really pays

In the midst of the holiday season, advocates are putting a focus on families front and center in their push to reform an unfair and incredibly expensive prison phone call system. Read more >



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