Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Ad Age
Saturday, February 14, 2015

The company believes millennials drink less black coffee than previous generations and are more interested in specialized coffee beverages like mochas or frozen blended coffees, a trend the company hopes to exploit. A food and beverage analyst explains, "Millennials are looking for ways to get coffee more easily and maybe not spend as much as they'd have to at, say, Starbucks or Dunkin'."

Source: PR Newswire
Wednesday, February 11, 2015

The partnership with the all-star basketball player is Mountain Dew's attempt to market to young people by having a spokesperson and "cultural icon" popular among younger demographics.

Source: PR Newswire
Tuesday, February 10, 2015
McDonald's is partnering with the American Black Film Festival for McDonald's Lovin' Video competition. The competition grants aspiring directors a chance to enter the American Black Film Festival to be held in New York City later this year. The partnership is an opportunity for McDonald's to promote itself within the African-American community.

Source: Ad Week
Monday, February 9, 2015

The latest way of reaching millennials is through content creators. Through partnering with people who have created original content, companies can have access to their audience without appearing to be directly advertising to millennials, something Maker Studio's COO believes millennials don't like.

Source: Marketing Magazine
Friday, February 6, 2015

The Committee of Advertising Practice (CAP) in the United Kingdom has decided that there is no need to update regulation on advertising to children. Although recognizing that companies target children online specifically, through techniques like advergames, CAP found regulation to be to be adequate. The Children's Food Campaign, a lobby group that seeks to end target marketing, has expressed their disappointment in the decision. 

Source: RH Reach Hispanic
Monday, February 2, 2015

KFC is trying to reach the Latino demographic with its new video promoting their $5 fill up menu. The ad uses Spanglish - the mix of English and Spanish - and uses a play on words to appear familiar to consumers.

Source: Forbes
Sunday, February 1, 2015

The new #MakeItHappy campaign uses Internet star Kid President to appeal to millennials and teens. By appealing to a cause (the campaign encourages consumers to fight online bullying) the company is trying to appeal to a younger audience, often considered passionate about particular causes. The campaign's emphasis on social media, encouraging users to engage with Twitter and YouTube, also indicates an emphasis on younger consumers.  

Source: PR Newswire
Sunday, February 1, 2015

The endurance challenge organizer will be collaborating with one of the leading companies that owns major soft drink companies in Europe to put on an obstacle course aimed at children. Britvic produces and sells local sugary beverages as well as PepsiCo brands such as Pepsi, 7UP and Mountain Dew. This partnership offers Britvic another way to target young consumers while appearing to promote a more active lifestyle. 

Source: Beverage Daily
Monday, January 26, 2015

A spokesman for Mountain Dew explains that the new beverage selection, including two new flavors, less caffeine and coconut water, has been "tailored for the preferences of cross-cultural millennial males." The container was also developed to more closely appeal to consumers.

Source: Black PR Wire
Thursday, January 22, 2015

Coca-Cola is using its corporate social responsibility program to target African-American mothers. The program is developed in order to help mothers empower their children to seek higher education, while also reminding this population about Coca-Cola's products.

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