Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Monday, July 14, 2014

With "23 million Latinos active on Facebook" and "more than one in five of Denny's guests [being] Latino", Denny's has launched a new Facebook page that directly markets to Latinos. The Facebook page "will offer original, and curated content designed to actively engage with online Latinos."

Source: PR Newswire
Monday, July 14, 2014

Pepsi is kicking off MLB All-Star Week with a variety of Pepsi food and beverage tastings and activities. "PepsiCo has been a tremendous supporter of Major League Baseball for nearly two decades…" and uses baseball as a marketing avenue to fans.

Source: BevNet
Wednesday, July 9, 2014

SKYY is launching a new marketing campaign, "West of Expected", that will market the vodka as exciting and attractive for the night-life scene. Their campaign also includes marketing to the LGBT community and a limited-edition bottle, SKYY ELECTRIFY, "which features a graphic LED label."

Source: PR Newswire
Wednesday, July 9, 2014

7-Eleven promoted its 87th birthday by giving away free food items for a week, including free Slurpees and free Snickers or Twix ice cream bars. 7-Eleven Day happens every year and it's a marketing tactic of "limited-time offers" used to engage consumers.

Source: Times Live
Wednesday, July 9, 2014

The "Criteria for the Commercial Marketing of Foods and Non-Alcoholic Beverages to Children" proposal from the Department of Health hopes "to ban any branding or marketing of unhealthy foods in schools." The proposal addresses why marketing specifically to kids is problematic and a risk factor for obesity.

Source: CMO today
Wednesday, July 9, 2014

TV is one of the most popular avenues for food advertising - the "candy and gum industry [alone] spends $883.6 million on national TV commercials." According to this post, Hershey Co. spent an estimated $466.6 million on commercials across its brands for the first six months of 2014, airing its "Spreads" commercial 10,000 times.

Source: PR Newswire
Tuesday, July 8, 2014

The Ronald McDonald House Charities (RMHC) scholarship is awarding four students of the Latino community $100,000 for their college education. McDonald's has awarded the scholarship in past years giving not only Hispanic students the chance to attend prestigious colleges, but also a chance for the company to develop its ties with the community.

Source:
Monday, July 7, 2014

This week SourPatch Kids is sending out a Snapchat story featuring social media star Logan Paul documenting pranks with the SourPatch Kid. SourPatch has chosen Snapchat, a highly popular social media app among teens, as an avenue for marketing in order to reach younger generations.

Source: Mobile Commerce Daily
Thursday, July 3, 2014

For the month of July Coca-Cola is offering exclusive World Cup cans with a QR code where customers can access a FIFA World Cup mobile game, as well as giving away kid-sized soccer balls. The promotion is just one component of the large Coca-Cola marketing campaign in conjunction with the World Cup.

Source: Food Dive
Wednesday, July 2, 2014

Big Food is using the World Cup as an opportunity to market a number of products extensively. Coca-Cola reports that this year's World Cup campaign, which includes the "Global Coca Coca-Cola Camp", a soccer camp in Sao Paulo, is the largest ever. Other marketing strategies include a sponsorship from Budweiser, the "official beer of the World Cup," and a campaign from Pepsi featuring notable soccer players.

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