Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: MediaPost
Thursday, May 22, 2014

"Hispanic Millennials are the single most important consumer group per capita in the U.S.," says marketing executive Jerry Hudson. Why? They're the "most millennial of Millennials," and Millennials are "the Holy Grail" for marketers. To most effectively target this sector, Hudson urges marketers to take advantage of their habits — habits like technology use and interest in soccer.

Source: MediaPost
Wednesday, May 21, 2014

McDonald's newest spokescharacter, an animated Happy Meal box, was introduced as part of the chain's effort to " bring fun and excitement to kids' meals" while "serving as an ambassador for balanced and wholesome eating." Public health and corporate accountability advocates have derided the move as a "PR gimmick," while customers and critics have already taken to social media to denounce the anthropomorphic box "hideous" and "#McScary."

Source: Advertising Age
Tuesday, May 20, 2014

McDonald's blends event sponsorship, product packaging, and digital marketing in this high-profile global marketing effort. In the coming months, french fry packaging will be modified to serve as "the entry point for an augmented-reality game on [a branded] app." Whether the company admits it or not, the brand is certainly implicitly targeting youth with "fun": "Our digital vision at McDonald's is to bring an entirely new level of everyday convenience and fun to the world, and our augmented reality app is just one example of how we are bringing fun to our customers' lives."

Source: Mashable
Tuesday, May 20, 2014

The Ferrera Candy Company, maker of Lemonheads, tried to broaden its youth appeal by introducing a new mascot through Twitter. Critics have declared the "lumpy lemon-headed child" as "creepy," and compared it unfavorably to McDonald's unpopular new mascot.

Source: Chicago Tribune
Monday, May 19, 2014

McDonald's announced the new menu option just ahead of the company's annual meeting. The article notes that the fast food giant has been under continued pressure about its role in childhood obesity. The brand will also promote the new addition with an animated character called "Happy," who is ostensibly designed to "encourage healthy eating habits among children."

Source: The Hill
Friday, May 16, 2014

Democratic senators Tom Harkin (Iowa) and Richard Blumenthal (Connecticut) have introduced a bill that would end tax subsidies for the marketing of unhealthy products to children. Harkin framed the Stop Subsidizing Childhood Obesity Act as a critically-needed step to promote healthier lifestyles, arguing "our nation is facing a childhood obesity crisis that demands our urgent attention, and one effective way of combating this epidemic is to ensure that our children are not confronted by persistent advertising from soda, snack, and candy makers."

Source: Reach Hispanic
Wednesday, May 14, 2014

Reach Hispanic Columnist Rodrigo Duran notes that McDonald's does a "phenomenal job" of targeting Latinos, but comments that he's "no advocate of fast foods. In fact," he says, "I strongly discourage Latinos from eating at McDonald's."

Source: Advertising Age
Wednesday, May 14, 2014

The cookie company's campaign includes product placement in the movie and marketing efforts in 35 countries. Oreo will release special Transformer-themed flavors and movie-themed packaging. The campaign will also contain digital marketing elements: Oreo will be adding movie-themed activities to its popular "Twist, Lick and Dunk" app.

Source: The Daily Dot
Friday, May 9, 2014

Partnering with a highly-anticipated summer blockbuster is a well-established marketing technique, but it's not always a successful one. Hardees/Carl's Jr. and Hostess are two of the companies facing criticism for "sexist" and "nonsensical" advertising tie-ins to the highly-anticipated big budget film X-Men: Days of Future Past.

Source: Portada
Thursday, May 8, 2014

Kellogg's recently launched website, DiasGrandiosas, targets Latina mothers and their families with recipes, tips, and other original content. The website, which encourages Latina mothers to buy Kellogg's products through tie-ins with the existing Kellogg Family Rewards program, is supported through a digital campaign tailored to "[reach] Hispanic women in environments where they are," including Facebook and Pinterest.

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