Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: QSR
Tuesday, July 2, 2013

In addition to launching the new flavor, DQ uses a summer-peg to promote an entire line of Blizzards, including the S'mores Blizzard Treat: a shake consisting of marshmallow-filled chocolate bars and graham crackers with vanilla soft serve ice cream. The chain's VP of marketing speaks to the company's seasonal promotion tactic: "If you're a fan of summer, you are a fan of the Dairy Queen system."

Source: QSR
Tuesday, July 2, 2013

Chipotle uses its 20th "birthday" as an anniversary peg to boost sales. Customers who participate in the chain's latest attempt at interactive marketing have the chance to win a year of free burritos or the grand prize of 20 years of free burritos. According to the company's founder, Steve Ells, "Twenty years in, we are changing the way people think about and eat fast food."

Source: QSR
Tuesday, July 2, 2013

Dairy Queen's not the only chain to take advantage of the marketing opportunity provided by the month-long celebration of ice cream. Smashburger's new PB&J Shake, "plucked directly from its secret menu of items created by guests themselves," will be marketed all summer.

Source: MediaPost
Tuesday, July 2, 2013

As excitement builds for the 2014 FIFA World Cup, Coca-Cola has begun to accelerate its marketing as a sponsor of the Mexican National Team. Coca-Cola hopes the multi-part campaign, which will include TV spots and a series of sponsored matches, will build brand loyalty among Latinos by tapping into "the feeling, the excitement, the hope, and the need to cheer and follow the Mexican National Team."

Source: QSR
Monday, July 1, 2013

This summer, Yogurtland will feature Looney Tunes characters to market frozen yogurt to children. The promotion will also include collectible merchandise and the chance to win frozen yogurt. The Looney Tunes partnership will last the summer and end around the time many children are back in school.

Source: Food Manufacture
Monday, July 1, 2013

Maria Sharapova recently launched her new brand of candy called Sugarpova, which comes in 12 sugary flavors in the form of tennis balls and other shapes. Upon criticism from the National Obesity Forum for using her celebrity to promote junk food, Sharapova defended her brand stating, "At the end of the day, things are fine if taken in moderation."

Source: PR Newswire
Monday, July 1, 2013

The California Milk Processor Board (CMPB) hopes to drive milk sales among Latinos this summer by "blend[ing] traditional Hispanic flavors into frozen treats." To that end, the Board has partnered with culinary artist Bricia Lopez to create a series of chilled desserts that "capture iconic Latin American flavors and aromas."

Source: Food Navigator USA
Thursday, June 27, 2013

Coca-Cola launches "Coca-Cola Life": a new product that contains 50% less sugar than regular Coke and is sweetened with Stevia. The product will hit shelves in Argentina first. According to Coke, the launch is contingent with the corporation's effort to "expand (its) portfolio to meet consumers' evolving needs and preferences around the world," but is emerging coincidentally close to similar efforts by competitors.

Source: Food Politics
Thursday, June 27, 2013

The World Health Organization's Director-General Dr. Margaret Chan analyzes and exposes some of the tactics that "Big Tobacco Big Food, Big Soda, and Big Alcohol" use to protect themselves from regulation. These tactics include corporate social responsibility campaigns, self-regulation, and framing food issues solely as a matter of personal responsibility, while ignoring any impact of the environment.

Source: MediaPost
Wednesday, June 26, 2013

Nesquik sponsored an art-based promotion for two weekends in San Francisco's SoMa neighborhood, seeking to connect with consumers by tapping into emotions associated with childhood. The installation offers an interactive experience featuring bubbles and chocolate scents and aims to sell the product to consumers of all ages through an elaborate, immersive marketing experience.

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