Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: The New York Times
Monday, January 14, 2013

The company's new commercial touts its self-regulatory efforts and, borrowing a line from the alcohol industry, encourages consumers to drink responsibly. Yet, as Harold Goldstein, executive director of the California Center for Public Health Advocacy, points out, the marketing is nothing more than a "PR campaign that will do nothing to combat obesity, diabetes, and tooth decay."

Source: Advertising Age
Monday, January 14, 2013

Characterizing the acts as "crazy," the ad captures real people doing acts of kindness and generosity from planting trees around the city to paying for the tolls of the cars in line behind them.

Source: PR Newswire
Monday, January 14, 2013

Hennessey's ongoing "Wild Rabbit" campaign, which in the past has featured stars like Manny Pacquiao and Martin Scorcese, is now targeting young men of color with the addition of "Hennessey ambassador" Nas. The multiplatinum rap star will appear in a private concert sponsored by the brand.

Source: Mashable.com
Saturday, January 12, 2013

The company is the latest to get in on the crowdsourcing wave of consumer participation marketing. Campell's is inviting developers to create apps that help consumers with finding recipes and cooking.

Source: Advertising Age
Friday, January 11, 2013

This is an example of earned media -- free promotional work for marketers by the industry press, or mainstream outlets. It's one of multiple ways in which marketers attempt to maximize the influence of their marketing dollars.

Source: Daily Mail
Friday, January 11, 2013

Number 2 ranked tennis pro Maria Sharapova has been criticized as "irresponsible" and "inappropriate" for promoting a high-sugar line of candies that target young women and girls.

Source: Advertising Age
Thursday, January 10, 2013

The visual of these displays is a brand marketer's utopia. Joint promotions and in-store displays will for the first time pair Pepsi and Bud Light, tied into the Super Bowl.

Source: SF Gate
Thursday, January 10, 2013

The fast food purveyor hopes to be the country's largest source of children's books. The article incorrectly posits that such a move would be "outlawed" in San Francisco because of the city's restrictions on Happy Meal toys.

Source: Advertising Age
Wednesday, January 9, 2013

This water sweetener that looks like pink ink in a plastic bottle was first marketed in 2011. Sales are on pace to double this year to $200 million. Kraft markets the brand to Millennials.

Source: Advertising Age
Wednesday, January 9, 2013

As a result of concern about the obesity epidemic, the major players in the beverage industry will heavily promote low- and no-calorie beverages. Ad Age dissects the importance of product reformulation, including Dr Pepper 10, and Pepsi Next.

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