Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Warc
Friday, February 15, 2013

The Kraft spin-off credits such brands with leading its sales - overall and in developing markets. A company executive said they would remain "laser-focused on driving the power brands."

Source: Convenience Store News
Friday, February 15, 2013

According to a newly released report, Latinos are a "key growth opportunity" for marketers, but they feel misrepresented in the media and misunderstood by advertisers.

Source: My Health News Daily
Friday, February 15, 2013

Somehow, this is scientific research, not an Onion headline. Here's another headline: Adding sugar to everything makes children addicted, unable to eat without sweeteners.

Source: FoodNavigator-usa.com
Thursday, February 14, 2013

The launch is a reflection of the bigger trend for beverage makers to create low-calorie products to deflect criticism from their large portfolios of sugar-laden drinks. The CEO emphasized that the multi-million dollar campaign would spread across a variety of channels.

Source: MediaPost
Thursday, February 14, 2013

The beverage giant continues to find loopholes in its self-regulatory promises. It will air a consumer-generated ad on Idol, a 'family programming' show that nevertheless reaches millions of children.

Source: Advertising Age
Wednesday, February 13, 2013

Using this new tracking technique, smartphones relay real-time data down to the level of what items you look at, where you linger, etc. The technology gathers consumers' mobile-device IDs as they enter a business using a wifi network or small sensors, and then tracks people as they move around the restaurant or store. The system operates with little or no notification to customers.

Source: Hispanic PR Blog
Wednesday, February 13, 2013

A Dunkin' exec said the company is "committed to being the brand of Latinos." In addition to its media advertising, Dunkin' recently initiated a partnership with Universal Music Latin Entertainment to advertise its coffee in tandem with high-profile Latin music and cultural events.

Source: Forbes.com
Tuesday, February 12, 2013

Developing markets are key to the multinational's success.

Source: The Independent UK
Tuesday, February 12, 2013

Industry actions include: distorting research findings, paying large sums to build relationships with health bodies, and lobbying governments to block health regulations. The report calls for stronger government action, going beyond the "nudge theory" of education and industry self-regulation.

Source: Advertising Age
Monday, February 11, 2013

The speedy launch provides an example of how new products are developed and offers insight into the relationship between food producers, retailers, and marketers.

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