Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Thursday, April 25, 2013

The "Inspiration Celebration Gospel Tour," part of McDonald's 365Black initiative, is now in its seventh year. It also has a corporate social responsibility (CSR) aspect, with a tie-in to Ronald McDonald House Charities.

Source: The New York Times
Thursday, April 25, 2013

The website follows the trend of content marketing using not only ads but entertainment, such as online video content, to hook users. The site will replace several older Mountain Dew websites and a YouTube channel.

Source: Western Farm Press
Wednesday, April 24, 2013

Food science is behind the enormous increase in products (from 5k to 25k) on store shelves since 1990. As public health advocate Marion Nestle has said, these are mainly processed junk foods that now crowd the center aisles. Her advice: Shop for whole foods on the perimeter.

Source: Advertising Age
Tuesday, April 23, 2013

The sandwich is the latest example of the chain's attempts to promote its healthier items and deflect criticism for targeting children with its advertising.

Source: Forbes.com
Tuesday, April 23, 2013

Pizza Hut is targeting young gamers with a new app on Xbox Live, which will enable gamers to create and order a pizza without stopping their game.

Source: Advertising Age
Tuesday, April 23, 2013

In an example of its heavy focus on teens and digital marketing, Coke is seeking to leverage what it calls its "ahhh" effect. The campaign uses 61 URLs, each represented by an "h" in "ahhh" and each one targeting a different teen demographic.

Source: PR Newswire
Tuesday, April 23, 2013

Nine schools in Los Angeles, Houston and Chicago received $2,000 each. Participating Box Tops products include unhealthy foods like Cocoa Puffs and Totino's Pizza Rolls.

Source: PR Newswire
Monday, April 22, 2013

Lay's high-profile "Do Us A Flavor" contest is entering its final phase. The brand is urging customers to use digital engagement and social media to vote for the winning fan-created chip flavor.

Source: BakeryandSnacks.com
Monday, April 22, 2013

The industry is engaged in intense efforts to prevent GMO, vending, and other potential policies that would inform consumers.

Source: Reuters
Monday, April 22, 2013

A Brazilian lawyer successfully argued that McDonald's exploited children's inability to decipher advertising when they used an Avatar movie tie-in: "There's no need to appeal as they do to children without the maturity or the rationality to enter the market as consumers."

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