Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Packaging Digest
Wednesday, March 27, 2013

This article illustrates the power of corporate marketing, describing how a brand rallied experts to figure out how to forge an "emotional connection" with youth. "[The marketing team] immersed itself in the demographics' visual world, analyzing trends in gaming, sport, grooming, fashion and music."

Source: The New York Times
Wednesday, March 27, 2013

This letter-to-the-editor articulates why brand marketers aren't the only ones culpable for unhealthy food and its effects. New York Times reader Joshua Ostroff calls out Congress for subsidizing unhealthy food, as well as celebrities like Beyonce and LeBron James who "trade on their fame at the expense of their young fans' health."

Source: Progressive Grocer
Tuesday, March 26, 2013

The Access to Nutrition Index report, which rates the nutrition commitments and performance of the world's biggest food and beverage companies as measured against international guidelines and norms, said industry must do more to make healthy products affordable, available and appealing to consumers.

Source: Advertising Age
Tuesday, March 26, 2013

The release comes after Taco Bell successfully launched Doritos Locos tacos in its eateries last year. The new line will display the Taco Bell logo, and Doritos is launching it with an interactive Twitter contest that features a whole pallet of chips as a prize.

Source: Advertising Age
Monday, March 25, 2013

McDonald's, along with other brands, is struggling to reach the highly influential population of Millennials, who, according to a recent survey, do not rank McDonald's among their top 10 chain restaurants. To more effectively target this generation, McDonald's is launching the "McWrap." Other companies target Millennials using digital media, corporate social responsibility campaigns, and higher quality ingredients.

Source: CBS
Monday, March 25, 2013

Michael Moss, investigative reporter for The New York Times, talks to Charlie Rose and Norah O'Donnell about his new book, "Salt Sugar Fat: How the Food Giants Hooked Us," which suggests food companies manipulate their products to make us buy and eat more.

Source: MediaPost
Monday, March 25, 2013

The Academy of Country Music is hosting its 2nd annual free 3-day event for country music fans. Dr Pepper will sponsor the red carpet event with free samples, while the Kraft Country Kitchen will offer 13 food vendors and a picnic area with the Oscar Meyer Weinermobile.

Source: Kellogg's
Monday, March 25, 2013

Kellogg's is targeting moms for this social media-based campaign to promote waffles as a food to be eaten at any time of day. The company is inviting consumers to submit recipes using waffles for "breakfast, lunch, dinner, snack or dessert."

Source: Progressive Grocer
Thursday, March 21, 2013

In a statement, the Food Marketing Institute and the National Grocers' Association offered their support for regulation that would ensure that the proposed Menu Labeling Law applies only to restaurants, and not to food retailers (such as grocery stores).

Source: Food Politics
Thursday, March 21, 2013

In this response to Michael Mudd's high-profile NYT opinion piece, How to Force Ethics on the Food Industry, Marion Nestle reflects on Mudd's own history with Kraft Foods and supports his call for government regulation of the food industry. She concludes that the industry's self-regulatory promises are at best dubious because "food companies are not social service agencies. Their job is to sell products."

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