Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Advertising Age
Wednesday, February 13, 2013

Using this new tracking technique, smartphones relay real-time data down to the level of what items you look at, where you linger, etc. The technology gathers consumers' mobile-device IDs as they enter a business using a wifi network or small sensors, and then tracks people as they move around the restaurant or store. The system operates with little or no notification to customers.

Source: Hispanic PR Blog
Wednesday, February 13, 2013

A Dunkin' exec said the company is "committed to being the brand of Latinos." In addition to its media advertising, Dunkin' recently initiated a partnership with Universal Music Latin Entertainment to advertise its coffee in tandem with high-profile Latin music and cultural events.

Source: Forbes.com
Tuesday, February 12, 2013

Developing markets are key to the multinational's success.

Source: The Independent UK
Tuesday, February 12, 2013

Industry actions include: distorting research findings, paying large sums to build relationships with health bodies, and lobbying governments to block health regulations. The report calls for stronger government action, going beyond the "nudge theory" of education and industry self-regulation.

Source: Advertising Age
Monday, February 11, 2013

The speedy launch provides an example of how new products are developed and offers insight into the relationship between food producers, retailers, and marketers.

Source: NPR
Monday, February 11, 2013

According to NPR, "The only worse liquid to wake up to is discovering you wet the bed." Granted, journalists are not the target market, so look out for how young men respond to this product.

Source: Advertising Age
Monday, February 11, 2013

The rollout will include traditional and new media, as well as a "robust" sampling tour. The target market is Millennial men, and the product is a blend of soda, fruit juice, and caffeine.

Source: The New York Times
Monday, February 11, 2013

Many industries, from food to alcohol to tobacco, have long targeted children with their products. In today's digital age, kids are targeted from more directions than ever, often without parents' awareness. Topping the list of products marketed to children are "fast foods, sugared cereals, sugary drinks and candy."

Source: Advertising Age
Monday, February 11, 2013

Saturday Night Live cast member Kenan Thompson plays "Corey, the One Black Guy in Every Commercial" in a bit that pokes fun at the token roles played by "cool and nonthreatening" people of color in food and beverage advertisements.

Source: Warc
Thursday, February 7, 2013

Brands are attempting to market their products by responding in real time to world events or conversations on social media. Oreo, for example responded in real time to the Super Bowl blackout by posting an image on Twitter with the tagline: "You can still dunk in the dark."

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