Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Advertising Age
Tuesday, April 23, 2013

In an example of its heavy focus on teens and digital marketing, Coke is seeking to leverage what it calls its "ahhh" effect. The campaign uses 61 URLs, each represented by an "h" in "ahhh" and each one targeting a different teen demographic.

Source: PR Newswire
Tuesday, April 23, 2013

Nine schools in Los Angeles, Houston and Chicago received $2,000 each. Participating Box Tops products include unhealthy foods like Cocoa Puffs and Totino's Pizza Rolls.

Source: PR Newswire
Monday, April 22, 2013

Lay's high-profile "Do Us A Flavor" contest is entering its final phase. The brand is urging customers to use digital engagement and social media to vote for the winning fan-created chip flavor.

Source: BakeryandSnacks.com
Monday, April 22, 2013

The industry is engaged in intense efforts to prevent GMO, vending, and other potential policies that would inform consumers.

Source: Reuters
Monday, April 22, 2013

A Brazilian lawyer successfully argued that McDonald's exploited children's inability to decipher advertising when they used an Avatar movie tie-in: "There's no need to appeal as they do to children without the maturity or the rationality to enter the market as consumers."

Source: MediaPost
Monday, April 22, 2013

William Levy is famous among Spanish-speaking audiences through his work in soap operas and reality television. The videos are in Spanish and English and will be viewable on the brand's YouTube channel.

Source: Food Marketing Institute
Thursday, April 18, 2013

Grocery retailers met with their representatives to push for support on the "Common Sense Nutrition Disclosure Act." Retailers are supporting the act, which would enable grocery stores to avoid the FDA's menu labeling rules.

Source: PR Newswire
Wednesday, April 17, 2013

Jose Cuervo, maker of a popular tequila, has announced the winner of its "Tradicional Mural Project", a promotion designed to "engage artists, Latino communities and nonprofit organizations." The project is part of the brand's ongoing efforts to connect with the Latino community in the United States. According to the company, the winning mural "portrayed the importance of Latino culture and heritage, and how it influences the face of the new America."

Source: PR Newswire
Wednesday, April 17, 2013

The Rocky Mountain Chocolate Factory has partnered with Sylvan Learning for a promotion in honor of Teacher Appreciation Week. The company will offer children chocolate prizes for meeting reading goals through an online contest.

Source: Politico
Wednesday, April 17, 2013

In this op-ed, Republican Congressman Aaron Schock denounces the CDC and the Prevention and Public Health Fund for funding ads that expose the health harms of sugary beverages and other products.

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