Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Medical Xpress
Tuesday, July 9, 2013

A new study from the Rudd Center shows that around 2/3 of the food ads kids see on popular websites are for sugary breakfast cereal and fast food, providing still more evidence that the industry's "self-regulatory pledges do not protect children from advertising of nutritionally poor foods on children's websites."

Source: Ad Age
Monday, July 8, 2013

Wendy's signed the former boy-band star to target millennials with its new premium (and higher-priced) burger by singing tweets from fans, using the hashtag #pretzellovesongs, while stationed in downtown Manhattan. Nick's July 8 performance will be aired live on Facebook.

Source: The Charlotte Observer
Monday, July 8, 2013

An increasing number of food producers are including caffeine as an ingredient in their products, all with little to no regulation. In part due to the newness of the trend, "manufacturers don't have to tell the agency when they add the habit-forming, potentially toxic chemical to foods," nor are they required to list the amount of hidden caffeine an energy-food product contains.

Source: The New York Times
Monday, July 8, 2013

This New York Times article explores how food marketers are launching new flavors as a response to changing demographics, namely the influx of immigrants from Asian and Latin America. This is a clear example of how food companies use product-based marketing as well as advertising to target communities of color.

Source: BevNET
Friday, July 5, 2013

The Essence Festival is the country's largest celebration of African-American music. McDonald's participated by hosting its 365Black Awards for community engagement and philanthropy, and Coca-Cola, the primary sponsor, erected branded display spaces and sponsored social media campaigns, among other promotions. Coke's VP of multicultural marketing called the partnership an "opportunity to connect and engage with one of the most influential members of today's community - the African-American woman."

Source: Businessweek
Wednesday, July 3, 2013

The fast food giant is using new, made-to-order products like the McWrap as part of an effort to infiltrate foodie culture and attract young consumers who "have turned to fresher, seemingly healthier offerings" from the chain's competitors.

Source: Food Dive
Tuesday, July 2, 2013

The coffee franchise is targeting soda drinkers by expanding its product line beyond mochas and Frappuccinos to include lemon, root beer, and ginger ale "handcrafted" sodas. The drinks are currently being test-marketed at stores in Atlanta and Austin, and if successful, may be launched at more of the franchise's 18,000 locations worldwide.

Source: QSR
Tuesday, July 2, 2013

In addition to launching the new flavor, DQ uses a summer-peg to promote an entire line of Blizzards, including the S'mores Blizzard Treat: a shake consisting of marshmallow-filled chocolate bars and graham crackers with vanilla soft serve ice cream. The chain's VP of marketing speaks to the company's seasonal promotion tactic: "If you're a fan of summer, you are a fan of the Dairy Queen system."

Source: QSR
Tuesday, July 2, 2013

Chipotle uses its 20th "birthday" as an anniversary peg to boost sales. Customers who participate in the chain's latest attempt at interactive marketing have the chance to win a year of free burritos or the grand prize of 20 years of free burritos. According to the company's founder, Steve Ells, "Twenty years in, we are changing the way people think about and eat fast food."

Source: QSR
Tuesday, July 2, 2013

Dairy Queen's not the only chain to take advantage of the marketing opportunity provided by the month-long celebration of ice cream. Smashburger's new PB&J Shake, "plucked directly from its secret menu of items created by guests themselves," will be marketed all summer.

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