Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Berkeley Media Studies Group
Thursday, March 14, 2013

Public health advocates (including BMSG) say that Nickelodeon's practice of marketing unhealthy foods to kids runs afoul of the entertainment giant's claim that it is a responsible media business and have called on the company to stop advertising junk food to children.

Source: ConfectionaryNews.com
Thursday, March 14, 2013

BMSG and the Center for Science in the Public Interest have urged Nestle to stop marketing unhealthy foods featuring the Girl Scout's name and logo, saying that doing so violates the company's pledge to avoid marketing to children. The company denied this, and now its Girl Scout candy bars are winning ad awards and reeling in sales.

Source: MediaPost
Wednesday, March 13, 2013

A new survey from the publishers of two popular Latino magazines outlines a variety of shopping and mealtime trends among Latino consumers. Among other findings, the survey reports that Latino consumers enjoy cooking an eclectic variety of foods and extensively use digital coupons, recipes, and other online resources. The report may help food manufacturers "target [Latino families, and moms in particular] with their product offerings."

Source: Salon
Tuesday, March 12, 2013

The head of the FDA says that writing the new regulations (required under the ACA) "has gotten extremely thorny," with supermarkets fighting to be excluded from the rules. It sounds like the lobbying is thornier than the labeling itself.

Source: MedicalXPress
Tuesday, March 12, 2013

A Yale Rudd Center study revealed major loopholes in industry pledges not to market junk foods to children, stemming from companies' narrow definition of "child-directed programming." The report urges them to expand the definition, advertise healthier items, and take other steps.

Source: PR Newswire
Tuesday, March 12, 2013

The program involves a barcode-clipping program to benefit charter schools serving Latino students. It is expected to raise up to $10,000 at 10 cents per barcode -- and presumably boost Cacique sales.

Source: FoodNavigator.com
Tuesday, March 12, 2013

The cereal is now called "Weetabix with Chocolate," and the company will pump over $25 million into a cross-channel campaign to convince parents it's healthy. The product has some whole grains and less sugar than the average chocolate cereal, though it is still one-fifth sugar.

Source: Advertising Age
Monday, March 11, 2013

The lack of FTC and FDA standards to define 'natural' gives marketers too much leeway, resulting in misinformation for the consumer and lawsuits for marketers.

Source: FoodNavigator.com
Monday, March 11, 2013

The new product offering will have 30 percent less calories than regular Sprite, due to the addition of the sweetener stevia. Coke says this is part of its effort to "raise awareness" about low- and no-calorie beverages (though they continue to push full-calorie "choices").

Source: The New York Times
Friday, March 8, 2013

Professors Christopher Chabris and Daniel Simons critique previous research that correlates increased exposure to outdoor food ads with an increase in obesity. Yet instead of recommending precautionary measures until more research is conducted or calling on advertisers to demonstrate that their marketing is not harmful, the authors say that "talk of restricting ads is premature."

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