Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: QSR
Friday, June 7, 2013

The fast food restaurant is promoting the meals both for their low price tag and for their connection to Kids LiveWell, an industry program that Wendy's has joined to help position itself on the side of health. Two of the Kids' Meals meet the program's nutrition criteria. Each meal includes a toy targeted at kids and their parents.

Source: Food Dive
Friday, June 7, 2013

A newly designed Coca-Cola bottle is made out of ice to keep the drink cold and then disappears in the heat when it melts. The "Botello de Hielo" is promoted in a Spanish-language commercial featuring happy beach-goers enjoying the "eco-friendly" product.

Source: Food Navigator USA
Thursday, June 6, 2013

Marketers are increasingly developing new products to appeal to the growing Latino population. A recent example comes from flavor and fragrance company Symrise, which recently introduced a host of new grilled fruit flavors that the company says have "a Hispanic flair."

Source: Examiner
Thursday, June 6, 2013

Researchers from the University of Michigan found that children in households with higher commercial TV viewing consumed junk food more than kids with less exposure to commercials. While the article emphasizes individual parents' responsibility to limit junk food, it also recommends demanding a policy solution that would hold the industry accountable: a ban on junk food advertising during kids' TV shows.

Source: The Huffington Post
Wednesday, June 5, 2013

Ruffles' "addictive" new hybrid snack is being marketed to solve the "timeless struggle, the eternal choice" between choosing potato chips or French fries. The product is set for an early summer launch, possibly to drive Fourth of July sales.

Source: Irish Examiner
Wednesday, June 5, 2013

The new regulation, effective this fall, will prevent food and beverage marketers from advertising products high in salt, fat and sugar during kids' shows. Food manufacturers have pushed back against the ban, questioning the nutrition criteria used to determine what items will be restricted.

Source: Food Politics
Wednesday, June 5, 2013

Marion Nestle critiques the rollout of Coca-Cola's "Little Machines," in which residents of Lahore, Pakistan, and New Delhi, India, have to cooperate via video with one another to get their Coke. She argues the machines are little more than a sales gimmick to boost Coke revenue internationally: "Americans aren't buying it so much anymore, so overseas it goes."

Source: Food Dive
Tuesday, June 4, 2013

In response to consumers' waning interest in soda, the Coca-Cola Company and PepsiCo are shifting their marketing energy to their juice brands. The juice market is projected to exceed $21 billion by 2017, fueled in part by the introduction of low-calorie options and ongoing efforts by marketers to target multicultural families and health conscious consumers of all ages.

Source: CNet
Tuesday, June 4, 2013

Pepsi's Like Machine, an interactive social-media vending machine, allows users to trade a "like" on the Pepsi Facebook page for a free can of soda. The machine allows Pepsi to collect data on exactly who "liked" and tried the drink, making the invention "an advertiser's dream."

Source: Food Politics
Friday, May 31, 2013

Marion Nestle, professor of nutrition, food studies and public health professor at NYU, reveals the context behind Coca-Cola's pledge to help beat obesity: "Food companies have gotten great press from announcing changes to their products without doing anything, and every promise helps stave off regulation."

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles