Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Food Politics
Thursday, March 21, 2013

In this response to Michael Mudd's high-profile NYT opinion piece, How to Force Ethics on the Food Industry, Marion Nestle reflects on Mudd's own history with Kraft Foods and supports his call for government regulation of the food industry. She concludes that the industry's self-regulatory promises are at best dubious because "food companies are not social service agencies. Their job is to sell products."

Source: Fox News Latino
Thursday, March 21, 2013

Walmart, the biggest employer of Latinos in the U.S., spent an estimated $66 million on marketing to Latinos in 2010 and plans to double that figure in 2013. Part of its strategy involves designating certain stores as "Hispanic."

Source: FoodNavigator-usa.com
Tuesday, March 19, 2013

As part of its ongoing effort to promote low and no-calorie options in response to mounting pressure around obesity, the Coca-Cola Company has announced the release of no-calorie Fruitwater.

Source: Hispanic Retail 360
Monday, March 18, 2013

The company is sponsoring the Toyota Grand Prix in Long Beach, including musical performances and a "Miss Tecate Light" competition. Its sponsorship of the event marks a shift in Tecate's marketing strategy to appeal to younger, bilcultural Latinos, rather than first-generation Mexican-Americans. According to the article, first-generation Mexican immigrants now only account for 10 percent of the U.S. Latino population.

Source: The New York Times
Saturday, March 16, 2013

Former food industry executive Michael Mudd argues that the government should not be deterred by the recent defeat of Mayor Michael Bloomberg's ban on large size sodas in New York City. He argues that, while many have a role to play in bringing about the social and environmental changes that have lead to the current obesity epidemic, "none are culpable the way the big food processors and soft drink companies are."

Source: Advertising Age
Friday, March 15, 2013

Seeking to reach Latino beer drinkers, MillerCoors has launched a search for a new agency to handle marketing directed toward Latinos. Among other strategies, MillerCoors plans to continue to focus on soccer and to rework its packaging and celebrity endorsements.

Source: Psychology Today
Friday, March 15, 2013

Researcher Jennifer Harris launches her blog for Psychology Today with her ruminations, as a mother, a former marketer, and a psychologist, on the reality of how marketers target children and teens. She says "educating kids will not solve the problem" and urges parents to become informed and demand change to protect their children.

Source: Warc
Thursday, March 14, 2013

The sandwich maker received top scores for "online social currency," as measured by a poll that queried consumers about brand buzz, advocacy and engagement, and ties to personal identity. Subway credits 21 million Facebook fans, 1 million Twitter followers, and digital ads with success.

Source: Warc
Thursday, March 14, 2013

The food company has outlined 30 worldwide CSR targets it plans to achieve by 2020, which it calls creating "shared value." The efforts include product reformulations, a healthy kids education program, and loans to farmers -- all packaged in "we-are-responsible" rhetoric.

Source: Berkeley Media Studies Group
Thursday, March 14, 2013

Public health advocates (including BMSG) say that Nickelodeon's practice of marketing unhealthy foods to kids runs afoul of the entertainment giant's claim that it is a responsible media business and have called on the company to stop advertising junk food to children.

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles