Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Advertising Age
Friday, January 11, 2013

This is an example of earned media -- free promotional work for marketers by the industry press, or mainstream outlets. It's one of multiple ways in which marketers attempt to maximize the influence of their marketing dollars.

Source: Daily Mail
Friday, January 11, 2013

Number 2 ranked tennis pro Maria Sharapova has been criticized as "irresponsible" and "inappropriate" for promoting a high-sugar line of candies that target young women and girls.

Source: Advertising Age
Thursday, January 10, 2013

The visual of these displays is a brand marketer's utopia. Joint promotions and in-store displays will for the first time pair Pepsi and Bud Light, tied into the Super Bowl.

Source: SF Gate
Thursday, January 10, 2013

The fast food purveyor hopes to be the country's largest source of children's books. The article incorrectly posits that such a move would be "outlawed" in San Francisco because of the city's restrictions on Happy Meal toys.

Source: Advertising Age
Wednesday, January 9, 2013

This water sweetener that looks like pink ink in a plastic bottle was first marketed in 2011. Sales are on pace to double this year to $200 million. Kraft markets the brand to Millennials.

Source: Advertising Age
Wednesday, January 9, 2013

As a result of concern about the obesity epidemic, the major players in the beverage industry will heavily promote low- and no-calorie beverages. Ad Age dissects the importance of product reformulation, including Dr Pepper 10, and Pepsi Next.

Source: Public Health Advocacy Institute
Wednesday, January 9, 2013

The Public Health Advocacy Institute uses an excellent visual and historical analysis to show the similarities between youth-targeted soda and tobacco marketing practices.

Source: Advertising Age
Tuesday, January 8, 2013

The ad is an example of a sports celebrity tie-in and is remarkable for how quickly it was released after Alabama's victory in the BCS National Championship game.

Source: CSPnet.com
Monday, January 7, 2013

The new flavors include Fiesta Cheddar and Lime & Sweet Chili. The new product will be marketed using a social media "ambassador" program and prime-time television advertising.

Source: Advertising Age
Monday, January 7, 2013

The cola brand is using crowd-sourcing to get consumers to send in photos of themselves for use in a montage during a Super Bowl ad. The ad will run before halftime, a coveted piece of air time, right before the Pepsi-sponsored Beyonce takes the stage.

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