For this year's Hispanic Heritage month, Coca-Cola rolled out bottles featuring temporary tattoos of Latino last names. This article quotes Latino Rebels blogger Marce Gutierrez, who says that the "More and more [Hispanic Heritage Month] is turning into some extended Cinco de Mayo marketing free-for-all and people see through that." This type of controversy could be a great opportunity for letters to the editor, op-eds, etc. that bring in a public health lens and highlight the fact that Coke is targeting a community that is already at high risk for diabetes and other ailments that sugary drinks contribute to.
