Eye on Marketers

Sunday, July 31, 2011

The New York International Latino Film Festival has launched a provocative advertising campaign that pokes fun at clichéd depictions of Latinos in movies, and "blur[s] the lines between the Latino and non-Latino market."

Friday, July 29, 2011

The National Association of Convenience Stores releases information stating that some Democrats question the government's proposed voluntary guidelines for food marketed to kids. These Democrats are asking the USDA, DHHS and FTC for a cost-benefit investigation to consider the voluntary guideline's "economic impact."

Friday, July 29, 2011

This editorial assigns responsibility for our childhood obesity epidemic to parents, saying that "It's easier to blame corporations for the ills of America … but parents ought to know that they, not Ronald McDonald or Uncle Sam, should be the principal influences on their children's diet choices."

Friday, July 29, 2011

Since Latinos now make up 26 percent of city populations (more than any other minority group), this writer argues that funding for multicultural advertising, and particularly Latino-targeted advertising, should grow as well.

Thursday, July 28, 2011

Marketing professional Sebastian Aroca argues that, within the decade, Latinos and non-Latinos will be absorbed into a larger multicultural society. He advises marketers to be aware that acculturation is "a two way street."

Thursday, July 28, 2011

Coca-Cola selects eight telenovela fan winners who participated in sweepstakes as part of the My Coke Rewards Telenovela Club promotion. The grand prize includes a weekend with two telenovela stars, Cristian de la Fuentes and Jacqueline Bracamontes. The next Telenovela Club promotion will start on August 30 through mycokerewards.com.

Thursday, July 28, 2011

As part of PepsiCo's initiative "La Promesa de PepsiCo" targeting Latinos, the company co-sponsors National Council of La Raza's (NCLR) national luncheon. Industry representative says: "Our partnership with NCLR will help us achieve those goals and be part of the solution."

Wednesday, July 27, 2011

Yum! Brands partners with pop star Christina Aguilera to launch the World Hunger Relief initiative in KFC, Pizza Hut and Taco Bells chains. Funds will benefit the UN World Food Program.

Wednesday, July 27, 2011

Nestle is not impressed with McDonald's new Happy Meal. She points out that several of McDonald's changes are only more choices for parents and children, such as the low-fat milk option, and the automatic changes like the 3-4 apple slices are "tiny baby steps."

Tuesday, July 26, 2011

McDonald's changes its menu to include more "nutritionally-balanced choices" and promote more nutrition information through its national marketing initiatives. The new Happy Meal, rolling out by September 2011, will include apple slices and a smaller portion of French fries.

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