Eye on Marketers

The National Association of Convenience Stores releases information stating that some Democrats question the government's proposed voluntary guidelines for food marketed to kids. These Democrats are asking the USDA, DHHS and FTC for a cost-benefit investigation to consider the voluntary guideline's "economic impact."

Since Latinos now make up 26 percent of city populations (more than any other minority group), this writer argues that funding for multicultural advertising, and particularly Latino-targeted advertising, should grow as well.

Coca-Cola selects eight telenovela fan winners who participated in sweepstakes as part of the My Coke Rewards Telenovela Club promotion. The grand prize includes a weekend with two telenovela stars, Cristian de la Fuentes and Jacqueline Bracamontes. The next Telenovela Club promotion will start on August 30 through mycokerewards.com.

Yum! Brands partners with pop star Christina Aguilera to launch the World Hunger Relief initiative in KFC, Pizza Hut and Taco Bells chains. Funds will benefit the UN World Food Program.