Eye On Marketers

Vita Coco, a leading maker of coconut water, is partnering with the upcoming animated film Rio 2 to launch two new flavors of the Vita Coco Kids line. The new flavors are named after characters in the popular children's movie and will be promoted using digital, print, social media, and in-store advertisements. While the adult-targeted products in the Vita Coco line are made with 100% juice, the children's products are made with only 50% juice and have added sugar.

The competition asks fashion design students at historically black colleges to create designs inspired by the McCafe brand and offers prestigious apprenticeships and scholarships as prizes. According to a McDonald's spokesperson, "McCafe beverages are the perfect complement for aspiring designers as they work tirelessly to pursue their dreams."

April 2nd marks McDonald's 13th Annual Girls and 37th Annual Boys All American Game, an all-star high school basketball game saturated with the McDonald's brand. According to McDonald's, the game "gives student athletes an opportunity to introduce themselves to the basketball world" and "gives back to the community as well." Past All-American Gamers include African American basketball star LeBron James, who is now sponsored by the fast food giant.

In a "tribute from Kit Kat to Lego, builders of one of the best breaks ever," Nestle's Kit Kat brand developed an unofficial Lego set that features a giant candy bar with Lego people hidden inside the bars of plastic chocolate. The brand-saturated product, while not officially affiliated with Lego, will be sold in toy stores by Kit Kat in the near future.