Eye On Marketers

Wendy's newest campaign targets Latino customers with a series of commercials featuring the fictional Rojos family. According to the company, the commercials are intended to demonstrate that the chain "shares the same values as the Hispanic community." Wendy's hopes the campaign will boost the company's popularity among Latinos. To that end, the commercials will appear in English and Spanish through the end of the year and will be supported by digital media, social media, in-store promotions, and local events.

The new machines, which are called "Touch Towers," feature digital touch screens and are designed to fit on countertops. The devices are smaller than Coca-Cola's "Freestyle" dispensers, which are "floor units." Coke first released the freestyle dispensers in 2009.

Researchers found that teens' brains registered more activity when watching food commercials. They also recalled and liked food commercials more than commercials for other products. The release of this study might represent an opportunity for advocates to talk more about the connection between marketing, media exposure, and children's health.

Coors Lights has partnered with "urban Latino music duo" Wisin & Yandel for a summer campaign called "Coors Light Refreshes Your Summer." The campaign will feature free music downloads, a sweepstakes for tickets to the H2O Music Festival in Los Angeles, as well as branded point-of-sale materials and in-store appearances.