Eye On Marketers

Companies are encouraged to target teenagers through their love of music, including providing opportunities for teenagers to create their own music by sponsoring music camps. Music is put forward as the means through which businesses have the opportunity to connect to teens and the author laments marketers not recognizing this opportunity.

The company created the sugary snack in order to target younger consumers. The product is being launched in limited edition in order to try and increase interest and eventually roll out the product in bigger markets.

According to Nielsen's "Branded Memorability Index", fast-food advertisements were found to be the most memorable for millennials, especially among African-Americans, Asian-Americans, and Latinos. Nielsen highlighted fun, humor and originality of concept as being key features of memorability among millennials. We can expect to see companies respond by continuing to target their marketing to this age group.

Market researchers are encouraging companies to understand that teens are more interested in things that are not mainstream. Marketers are encouraged to embrace this "weirdo" aspect of teens in creating marketing strategies targeted to them. They are also advised against being disingenuous but rather encouraged to create a brand that is "authentic".