Eye On Marketers

The school lunch program is considered the "nation's largest restaurant," serving 30 million kids each day. Big Food companies use corporate social responsibility tacticsthat let them reach a captive audience of children and keep junk food in schools while maintaining good publicity.

Mexico takes another progressive step in sugary sweetened beverage regulation by banning soda ads on TV between 2:30-7:30 pm on weekdays and 7:30 am- 7:30 pm. Mexico has some of the highest rates of obesity and diabetes, but the government is making progress on regulation with this new law and the tax on soda that is already in place.

With "23 million Latinos active on Facebook" and "more than one in five of Denny's guests [being] Latino", Denny's has launched a new Facebook page that directly markets to Latinos. The Facebook page "will offer original, and curated content designed to actively engage with online Latinos."

SKYY is launching a new marketing campaign, "West of Expected", that will market the vodka as exciting and attractive for the night-life scene. Their campaign also includes marketing to the LGBT community and a limited-edition bottle, SKYY ELECTRIFY, "which features a graphic LED label."