Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Food & Wine World.com
Wednesday, January 13, 2016

In a typical example of goodwashing, Frito-Lay is funding a national Black History Month art contest. Strategic acts of generosity such as these are common tactics used by large corporations to distract consumers from the company's otherwise nefarious practices, especially in regards to their ceaseless target marketing of minority communities.

Wednesday, January 6, 2016

This article discusses recent research that demonstrates how digital marketing tactics influence children to consume more junk food. Dutch researcher Folkvord argues that although teaching children to be more media savvy would be helpful, the most salient solution would be to enact policy change that would restrict such ads from appearing in children's media environment altogether.

Source: Business Wire
Wednesday, January 6, 2016

Coca-cola announced that it will be contributing $150,000 to the Hispanic Scholarship Fund, building on a 34-year partnership with the organization. In addition to the funding, Coca-Cola will also provide "Educational Toolkits" which include a backpack and a thumb drive with information about navigating the road to college...but only available to those with proof of purchase of a Coke product. 

Source: Portada
Monday, December 14, 2015

Campbell's Soup targets Latino families in this commercial featuring a child asking for Arturito soup. This turns out to be a soup branded with R2D2, a popular Star Wars character, and is aligned with the release of the blockbuster hit. 

Source: PR Newswire - Sourced from Coors Brewing Company
Monday, December 14, 2015

Coor’s Light continued its 25-year relationship with Historically Black Colleges and Universities this year by providing $100,000 in scholarships, and sponsoring six Classics -- college-wide celebrations that center around football. The brand organized tailgate parties in each city featuring live music, celebrities, alcoholic refreshments, and "cooking-with-beer" demonstrations.

Monday, December 7, 2015

Indigenous activists are taking a stand regarding a recent Coca-Cola advertisement aired in Mexico. The ad features a group of young white "philanthropists" bringing bottles of Coca-Cola to an indigenous community in Oaxaca, and constructing a Coke-branded Christmas tree. The ad has been criticized as "colonialist branding," and powerful backlash has forced Coke to pull the ad and apologize.  

Source: Portada
Wednesday, December 2, 2015

McDonald's continues its "Game Time Gold" campaign, which targets Latinos who watch American football. The fast food giant has used sweepstakes, partnered with famous Latino sports commentator Enrique "El Perro" Bermudez, and held weekend "Half-Time Breaks" at select locations to lure Latino customers. 

Source: Mother Jones
Wednesday, December 2, 2015

A growing number of elementary schools nationwide have been using a curriculum called Energy Balance 101 to teach kids about healthy lifestyles, which emphasizes the need for exercise and fails to mention the role of harmful foods and beverages. Unsurprisingly, this educational campaign is funded by the Healthy Weight Commitment Foundation, which is funded by soda and junk food corporations, such as PepsiCo, Coca-Cola, and General Mills.

Source: NY Times
Tuesday, November 24, 2015

Two consumer advocacy groups, the Campaign for a Commercial-Free Childhood and the Center for Digital Democracy, have filed complaints to the Federal Trade Commission about advertising content in the YouTube kids app. They argue that "online video aimed at children is too commercialized and is not held to the same standards that apply to cable and broadcast television." Jeff Chester, a BMSG collaborator and executive director of the Center for Digital Democracy, is quoted criticizing these deceptive marketing strategies.

Source: HispanicPR
Tuesday, November 17, 2015

Honey Bunches of Oats is engaging the Latino community by launching #LatinosConDedicacion at the 16th Annual Latin GRAMMY Gift Lounge. At the award show, company representatives will interview guests and celebrities about what they are passionate about. Viewers watching at home are encouraged to share the hashtag #LatinosConDedicacion on social media. For every person that posts, Honey Bunches of Oats will donate $1 to Feeding America. While donating meals to the hungry is a worthy cause, this campaign uses the guise of "doing good" to target Latinos with a sugary product.

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles