Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Ad Week
Tuesday, May 5, 2015

Waffle House's latest tweet using the seasonal peg of Cinco de Mayo was quickly met with criticism. The original tweet, "Oh bacon, you are the juan for me #cincodemayo", spurred complaints of racial insensitivity. The company responded by altering their original tweet while still maintaining the Cinco de Mayo hashtag.

Source: Yahoo
Friday, May 1, 2015

Labeled "a generation of foodies," Millennials are seen as taste makers who like to spend money on quality food. Facing declining sales, Big Food (and Big Fast Food in particular) is trying hard to meet that demand: recently, for example, major corporations have released statements announcing plans to remove controversial products (like antibiotic-treated poultry) from their menus and portfolios. 

Source: Media Post
Thursday, April 30, 2015

A survey from spring of 2015 found that 68% of teens regularly engage with brands on Instagram - and marketers are anxious to exploit this finding! This writeup from a marketing specialist Casey Arnold urges advertisers to turn young Instagram users into customers by "creating a brand presence that blends in as one of their own peers." Arnold concludes that targeting teens through Instagram is justified because  "this generation actually wants you to become part of their everyday lives."

Source: Hispanic PR Blog
Wednesday, April 29, 2015

The top 500 US marketers have substantially increased their spending on Latino consumers since 2010, increasing both Spanish language advertising and ads that target Latino consumers in English language media. Will other companies follow suit?

Source: Ad Age
Friday, April 24, 2015

In Mexico, Coca-Cola released a new social media-fueled marketing campaign that targets teens by aligning the product with friendship and popular boy band One Direction. The promotion urges teens to become part of the campaign by using social media to share images and videos of themselves and their friends.

Source: Broadcasting Cable
Thursday, April 23, 2015

Nielsen shopping data shows that Latino consumers spend more money than other racial groups on packaged foods (as well as other consumer goods), causing analysts to recommend targeting Latino consumers. Goya is offered as a specific example of a food company successfully appealing to Latinos by targeting their products to that population.

Source: Time Magazine
Thursday, April 23, 2015

A new report found that more than half of the foods advertised on child-targeted TV shows don't meet the recommended government nutrition guidelines. Some of the framing throughout keeps the focus off industry actions, though the study's author does address industry accountability when she suggests that companies advertise those foods that do meet nutritional recommendations. She stops short of calling for policies that would protect children from being bombarded by unhealthy advertisements.

Source: Progressive Grocer
Wednesday, April 22, 2015

The supermarket company is partnering with the campaign to offer nutrition education concerts across several states. In a corporate social responsibility move, the partnership allows the company to show support for child nutrition while marketing their stores. Meijer has committed to bringing a greater diversity of fruits and vegetables to its store in order to appeal to children and their parents who attend the concerts. 

Source: PR Newswire
Tuesday, April 21, 2015

McDonald's is hosting its Second Annual Community Choice Youth Awards, where African-American youth are honored for service to their communities. The corporate social responsibility move is an opportunity for McDonald's to appeal to African-American youth while appearing concerned with the needs of the community.

Source: QSR Magazine
Tuesday, April 21, 2015

A new report released by the digital marketing agency Deep Focus states that Generation Z, 7-17 year-olds, have a lot of power over food choice within their families. The report labels this age group as "the new foodies" and encourages brands to target youth saying, "brands who aren't targeting them today do need to start paying attention. Companies are also encouraged to target them now because they will be future consumers and building brand loyalty can generate future sales."

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