Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Food Navigator
Friday, February 20, 2015

The World Health Organization states that there is strong evidence linking targeted marketing to unhealthy diets in children. As such WHO has developed a nutrient profiling tool to help countries identify unhealthy foods based on saturated fat, trans fat, salt and added sugar, and restrict their marketing to children.

Source: Medical Daily
Thursday, February 19, 2015

The Center for Science in the Public Interest (CSPI) has encouraged Taylor Swift to withdraw from her sponsorship deal with Coca-Cola. The center cites her influence on young people as well as the damaging effect Coca-Cola has on that demographic. Executive Director Michael Jacobson explains, "[Celebrities] shouldn't use their influence, especially their influence over children, to market junk food." 

Source: Ad Week
Thursday, February 19, 2015

In a novel example of target marketing through language choices, Coca-Cola Puerto Rico is using emojis, the "second language" for young consumers, to "connect on a deeper level with our most important demographic." 

Source: PR Newswire
Wednesday, February 18, 2015

The Festival is a live entertainment event with musicians and comedians performing for around 550,000 attendees. Essence Communications Inc, a media company dedicated to African American women, hosts the festival. Coca-Cola's sponsorship gives the company an opportunity to expand their consumer base in the African American community.

Source: Mobile Marketer
Tuesday, February 17, 2015

In a promotion targeting youth, any time fans create a beverage mix using the app, they can receive a code that allows them to enter a chance to win prizes including a trip to a Lady Antebellum concert. 

Source: Beverage Daily
Saturday, February 14, 2015

Dr Pepper is bringing its Mexican sparkling mineral water, Peñafiel, to the United States. The company believes the popularity of the drink in Mexico will connect with Latino consumers looking for the familiar.

Source: Ad Age
Saturday, February 14, 2015

The company believes millennials drink less black coffee than previous generations and are more interested in specialized coffee beverages like mochas or frozen blended coffees, a trend the company hopes to exploit. A food and beverage analyst explains, "Millennials are looking for ways to get coffee more easily and maybe not spend as much as they'd have to at, say, Starbucks or Dunkin'."

Source: PR Newswire
Wednesday, February 11, 2015

The partnership with the all-star basketball player is Mountain Dew's attempt to market to young people by having a spokesperson and "cultural icon" popular among younger demographics.

Source: PR Newswire
Tuesday, February 10, 2015
McDonald's is partnering with the American Black Film Festival for McDonald's Lovin' Video competition. The competition grants aspiring directors a chance to enter the American Black Film Festival to be held in New York City later this year. The partnership is an opportunity for McDonald's to promote itself within the African-American community.

Source: Ad Week
Monday, February 9, 2015

The latest way of reaching millennials is through content creators. Through partnering with people who have created original content, companies can have access to their audience without appearing to be directly advertising to millennials, something Maker Studio's COO believes millennials don't like.

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles