Resources
spotlight
Target Marketing Soda and Fast Food: Problems with Business as Usual
One of the main goals of fast food and soda marketers is to make you to feel special, like the product is just for you. We reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE).
| framing 101 | An introduction to how people's minds take in new information and what that means for advocates trying to develop effective messages about public health | |
| media advocacy 101 | A primer on the strategic use of mass media to advance policies that improve health | |
| publications | Reports, journal articles, Issue, webinars and other resources for advocates and journalists | |
| eye on marketers | Each day, BMSG monitors online media to see what new tactics the food and beverage industry is using to market to children. This is a digest of what we've found. | |
