Resources
spotlight
Making the case for early care and education: A message development guide for advocates [pdf]
Good framing lessons can last years -- that's why this handbook is an old favorite of ours. We wrote it in 2004 to help the child care community communicate effectively with journalists, and advocates still use it today. The guide summarizes public opinion and media research on child care and provides a menu of tested messages for advocates. Download pdf >
| framing 101 | An introduction to how people's minds take in new information and what that means for advocates trying to develop effective messages about public health | |
| media advocacy 101 | A primer on the strategic use of mass media to advance policies that improve health | |
| publications | Reports, journal articles, Issue, webinars and other resources for advocates and journalists | |
| eye on marketers | Each day, BMSG monitors online media to see what new tactics the food and beverage industry is using to market to children. This is a digest of what we've found. | |
