Dorfman, L, Schauffler, H H, Wilkerson, J and Feinson, J. Local television news coverage of President Clinton's introduction of the Health Security Act. Journal of the American Medical Association, 275(15):1201-1205. 1996. contact us for a copy

Winett, L and Wallack, L. Advancing Public Health goals through mass media. Journal of Health Communication, 1(2):173-196, 1996. contact us for a copy

Woodruff, K, Wallack, L and Wallis, K. The affirmative action debate. Framing memo for The Certain Trumpet program, published by the Advocacy Institute, Washington DC, August 1996. contact us for a copy

Wallack, L and Dorfman, L. Media advocacy: A strategy for advancing policy and promoting health. Health Education Quarterly, 23(3):293-317, August 1996; uses case studies of violence prevention and public housing. contact us for a copy

Wallack, L and Dorfman, L. Television News, Hegemony, and Health. American Journal of Public Health, 82(1):125-6, (letter), 1992. contact us for a copy

 

Lingas, E.O., Dorfman, L., Bukofzer, E. Nutrition content of food and beverage products on popular children's Web site. American Journal of Public Health Published online ahead of print on May 14, 2009. doi:10.2105/AJPH.2008.152918. Download from http://www.ajph.org

 

Samuels, S., Craypo, L., Dorfman, L., Purciel, M., Standish, M., Food and beverage industry marketing practices aimed at children: Developing strategies for preventing diabetes and obesity. A report on the proceeding from sponsored by The California Ednowment, November 2003. Download PDF

Wallack, L and Dorfman, L. Health Messages on Television Commercials. American Journal of Health Promotion. 6(3):190-6. 1996. contact us for a copy

Dorfman, L and Wallack, L. Advertising Health: The Case for Counter-Ads. Public Health Reports, 108(6):716-26, November-December. 1993. [download pdf]

 

Dorfman, L and Wallack, L. Alcohol in the news: the role for researchers. Contemporary Drug Problems, 25(1):65-84, Spring 1998. contact us for a copy

Jernigan, D and Dorfman, L. Visualizing America's drug problems: An ethnographic content analysis of illegal drug stories on the nightly news. Contemporary Drug Problems, 23(2):169-196, Summer 1996. contact us for a copy

Woodruff, K. Alcohol advertising and violence against women: A media advocacy case study. Health Education Quarterly, 23(3):330-345, August 1996. contact us for a copy

Public Health Institute. Voices for a Healthy Living. PHI newsletter. Fall 2006. See article by Sonja Herbert(pg 3). Download PDF

 

 

Dorfman, L., Wallack, L.,Woodruff, K. More Than a Message: Framing Public Health Advocacy to Change Corporate Practices. Health Education and Behavior, 32(4):320-336, June 2005.  Download PDF

 

Dorfman, L. Using Media Advocacy to Influence Policy. Chapter 15 in R. J. Bensley & J. Brookins-Fisher (Eds.), Community Health Education Methods: A Practitioner's Guide (2nd edition). Sudbury, MA: Jones & Bartlett Publishers, 2003. contact us for a copy

Wallack, L, Dorfman, L and Woodruff, K. Communications and Public Health. The Principles of Public Health Practice, 3:183-194 in Scutchfield and Keck (Eds.) Delmar Publishers: Albany, New York, 1997. contact us for a copy

Wallack, L and Dorfman, L. Media advocacy: A strategy for advancing policy and promoting health. Health Education Quarterly, 23(3):293-317, August 1996. contact us for a copy

Wallack, L. Media Advocacy: A Strategy for Empowering People and Communities. Journal of Public Health Policy, 155(4):420-436, Winter 1994. contact us for a copy

Winett, L and Wallack, L. Advancing Public Health goals through mass media. Journal of Health Communication, 1(2):173-196, 1996. contact us for a copy Woodruff, K. Media Strategies for Community Health Advocacy. Primary Care, 22(4):805-815, December 1995. contact us for a copy

Woodruff, K. The Berkeley Media Studies Group: Media Advocacy for Healthy Public Policy. University of California Public Health @ Berkeley, 2(2):2-6, Spring 1994. contact us for a copy

Woodruff, K. Physician as Advocates: Promoting Healthy Public Policy via the Media. California Physician, 11(6):48-50, June 1994. contact us for a copy

 

Dorfman, L., Wallack, L. Moving Upstream: The Case for Reframing Obesity. Journal of Nutrition Education and Behavior, 39:S45-S50, 2007 Download PDF

 

 

BMSG, Committee for Economic Development. Framing the Economic Benefits of Investments in Early Childhood Development. October 2005. Download PDF

 

 

Public Health Institute. Voices for a Healthy Living. PHI newsletter. Spring 2005. See article by Lori Dorfman(pg 4). Download PDF

 

 

Praxis Project, BMSG. Meta Messaging: Framing Your Case and Reinforcing your Allies. January 2005. Download PDF

 

 

 

Dorfman, L and McManus, J. Youth Violence Stories Focus on Events, Not Causes. Newspaper Research Journal, 23(4):6-20, Fall 2002. contact us for a copy

Dorfman, L, Schauffler, H H, Wilkerson, J and Feinson, J. Local television news coverage of President Clinton's introduction of the Health Security Act. Journal of the American Medical Association, 1996; 275(15):1201-1205. contact us for a copy

Winett, L. Advocates Guide to Developing Framing Memos. Pages 420-432 in Iyengar and Reeves (Eds.), Do the Media Govern? Politicians, Voters and Reporters in America, Thousand Oaks, CA: Sage Publications, 1997. contact us for a copy

Dorfman, L and McManus, J. Youth Violence Stories Focus on Events, Not Causes. Newspaper Research Journal, 23(4):6-20, Fall 2002. contact us for a copy

Dorfman, L, Thorson, E and Stevens, J E. Reporting on Violence: Bringing a Public Health Perspective into the Newsroom. Health Education & Behavior, 28(4):402-419, August 2001. contact us for a copy

Dorfman, L and Schiraldi, V. Off Balance: Youth, Race, and Crime in the News. Building Blocks For Youth Initiative: Washington, D.C., 2001, www.buildingblocksforyouth.org .

Wallack, L. The California Violence Prevention Initiative: Advancing Policy to Ban Saturday Night Specials. Health Education & Behavior, 26(6):841-857, December 1999. contact us for a copy

Winett, L. Constructing Violence as a Public Health Problem. Public Health Reports, 113:498-507, Nov/Dec 1998. contact us for a copy

Dorfman, L and Woodruff, K. The roles of speakers in local television news stories on youth and violence. Journal of Popular Film & Television, 26(2):80-85, Summer 1998. contact us for a copy

Dorfman, L, Woodruff, K, Chavez, V and Wallack, L. Youth and violence on local television news in California. American Journal of Public Health, 87(8):1311-1316, August 1997. contact us for a copy

Chavez, V and Dorfman, L. Youth and violence on local Spanish language television news. International Quarterly of Community Health Education, 16(2):121-138, 1996-7. contact us for a copy