Health Disparities: Reframing Race, Health, and Government

Funder: Interested? Contact us
Project: Persistent health disparities reveal serious socioeconomic and racial inequities in America, yet we often avoid needed conversations about race and class in this country. This collaboration between BMSG and Real Reason seeks to articulate new avenues for talking about racial inequities in the context of public health—ways to make clear not only the disparities that exist now, but also the unnatural and unjust processes and conditions that have created them, and what the role of government is in correcting them.

Sustainable Agriculture

Funder: Interested? Contact us
Project: If the only place people got information about sustainable food systems was from the news, what would they know? And, what wouldn't they know? This study will identify the gaps and errors in news coverage of sustainable agriculture, alerting advocates and journalists to the places our public conversation about sustainable agriculture needs bolstering or augmenting.

Evaluating Strategic Communications

Funder: Interested? Contact us
Project: With the Communications Consortium Media Center in Washington DC, and the Harvard Family Research Project in Boston, BMSG is part of a collaborative project designed to research, develop, test, and disseminate principles for evaluating nonprofit communications. The project aims to identify effective strategies for evaluating communications in their messy real-world context. Download BMSG's commissioned paper for the project here. Learn more about the project and see the other commissioned papers here.

Interactive Tobacco and Alcohol Marketing

Client: Robert Wood Johnson Foundation, Substance Abuse Policy Research Program
Project: To identify and analyze emerging digital marketing practices from alcohol and tobacco companies.
Activities: Content analysis. Case studies.
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Buck Tobacco Sponsorship

Client: The Public Health Trust
Project: To help public health advocates eliminate chewing-tobacco companies' sponsorship of California rodeos.
Activities: Media advocacy planning. Training.
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Communities Creating Healthy Environments (C-CHE)

Funder: The Robert Wood Johnson Foundation
Project: To serve on The Praxis Project's technical assistance team and monitor food industry practices and equip local advocates to challenge those practices if they interfere with creating healthy environments.
Activities: Strategic consultation. Monitoring Training.

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Food Marketing Discussions and Depictions

Funders: Yale University Rudd Center for Food Policy and Obesity
Project: To conduct an ongoing, prospective assessment of how food marketing issues are portrayed on opinion pages and to investigate the content of Web sites targeting children from cereal, fast food, and sweetened beverage manufactures.
Activities: Monitoring. Framing analysis. Content analysis.

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Policy and Practice in Digital Marketing of Food and Beverages to Children

Funders: The Robert Wood Johnson Foundation, Healthy Eating Research
Project: To assess how food and beverage companies are using new media technologies to target children and teens, with special attention to target marketing of African American and Latino children and youth.
Activities: Case studies. Develop a conceptual model. Policy analysis.

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Healthy Eating, Active Communities (HEAC)

Funder: The California Endowment
Project: A 4-year project to train community groups in the HEAC initiative in California about local strategies to limit food and beverage marketing that targets children, and to support their media advocacy efforts.
Activities: Media Advocacy Training. Strategic Consultation. Framing briefs.
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Rapid Response Media Network

Funder: Prevention Institute
Project: A collaboration with the Strategic Alliance for Healthy Food and Activity Environments to support media advocacy among advocates in California.
Activities: Monitoring media. Strategic consultation. Framing briefs.
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The Advertising Story

Funder: The Robert Wood Johnson Foundation
Project: A study of the context of the Ad Council/Coalition for Healthy Children’s obesity prevention messages in TV and Web-based advertising.
Activities: Monitoring media. Framing memos.
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Mapping the Debate on Food

Funder: The California Endowment
Project: A study of newspapers and food industry periodicals, mapping the conversations on nutrition, to inform advocates eager to reshape debate on obesity prevention.
Activities: Monitoring media. Framing memos.
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Accelerating Progress on Obesity

Funder: The Robert Wood Johnson Foundation
Project: A project to harvest lessons from advocacy in alcohol, tobacco, traffic safety, and firearms to apply to nutrition and physical activity to accelerate progress on obesity.
Activities: Strategic consultation.
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Family Assets Initiative

Funder: Ford Foundation
Project: To assist leading child advocacy organizations in ten states to work more effectively through the news media to advocate for policies that support low-income and working families.
Activities: Training. Strategic consultation.
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Paid Family Leave

Client: Labor Project for Working Families
Project: To help the organization develop strategic communications and train its advocates, who support paid family leave in California, to interact with the media.
Activities: Training. Strategic consultation. Framing memo.
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Raising Voices for Children's Health

Funder: The California Endowment
Project: To compile a series of framing memos on how various children's health issues are covered in the news media, and use the findings in media advocacy training for children's health advocates in California.
Activities: Framing memos. Training.
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Talking About Child Care

Client: The David and Lucile Packard Foundation
Project: To help child care advocates increase public support for public investments in child care.
Activities: Monitoring media. Training. Strategic consultation. Media advocacy planning.
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Working Upstream: Skills for Social Change

Funder: The California Endowment
Project: A project to develop and disseminate a curriculum for teaching public health advocacy in public health schools and programs.
Activities: Curriculum development. Case studies.

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Communicating for Change

Funder: The California Endowment
Project: A project to train public health leaders across California to engage the media strategically to advance community health.
Activities: Curriculum development. Training. Strategic consultation.
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Partnership for the Public's Health

Client: Partnership for the Public's Health
Project: To help grassroots community activists and health departments advance their public-health goals through the media.
Activities: Training. Strategic consultation.
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Urban Networks to Incerease Thriving Youth Through Violence Prevention (UNITY)

Funders: Prevention Institute, through a grant from The California Wellness Foundation
Project: To collect, summarize and synthesize the work that has been done to date on framing youth and violence.
Activities: Framing analysis.

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Strengthening the Public Health Debate on Handguns, Crime, and Safety

Funders: Joyce Foundation
Project: A project to strengthen public health advocates' ability to shape the public debate on the relationship between handguns, crime, and safety.
Activities: Media advocacy training. Framing memo. Curriculum development. Journalism Education.
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Reporting on Violence

Funders: The California Wellness Foundation and the W.K. Kellogg Foundation
Project: To provide journalists with the data and skills to provide consumers of news with more accurate and comprehensive information on violence and violence prevention.
Activities: Publications. Newsroom Workshops. Web Development. Journalism Education.
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Violence Prevention Initiative

Funders: The California Wellness Foundation and the California Endowment
Project: To assist community-based organizations, youth, researchers, academic fellows, community advocates and state policy advocates participating in a 10-year statewide youth violence prevention project as they interact with the media to get their stories and information about youth violence prevention policies and juvenile-justice issues to policy makers and the public.
Activities: Media advocacy. Media monitoring. Strategic consultation. Framing memos. Case studios.
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