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What We Do
Our Projects
 Irons in the Fire
 Alcohol, Tobacco & Other Drugs
    Interactive Tobacco and Alcohol Marketing
    Buck Tobacco Sponsorship
 Food and Activity
    Food Marketing in the News and on the Web
    Communities Creating Healthy Environments (C-CHE)
    Digital Food and Beverage Marketing
    National Association of Latino Elected Officials (NALEO)
    Healthy Eating Active Communities
    Rapid Response Media Network
    The Advertising Story
    Mapping the Debate on Food
    Accelerating Progress on Obesity
 Children's Issues
    Family Assets Initiative
    Paid Family Leave
    Raising Voices for Children's Health
    Talking About Child Care
 Other Public Health Issues
    Working Upstream
    Communicating for Change
    Partnership for the Public's Health
    Plan for Controlling Tuberculosis
 Violence Prevention & Injury Control
    Framing Violence Among Youth (UNITY)
    Strengthening the Debate
    Reporting on Violence
    Violence Prevention Initiative
Publications
Current Funders & Clients
About BMSG
Tools For Advocates
The NALEO California Health Leadership Program
Client: National Association of Latino Elected and Appointed Officials (NALEO)

In 2005, the National Association of Latino Elected and Appointed Officials (NALEO) launched the NALEO California Health Leadership Program (NCHLP) to support Latino policymakers in creating healthy food and activity environments in their districts.

Together with the Prevention Institute and NALEO staff, BMSG developed the year-long NCHLP training curriculum and delivers it to selected NCHLP leaders to help them build their advocacy skills. Over the course of the year, the NCHLP leaders learn the importance of primary prevention policies in improving community health, build the skills to make an effective public case for this approach, and explore governance strategies to help their chosen policies become political reality.

Over the years, the NCHLP program has included mayors, city council members, city clerks, and school board members from districts across California. Most importantly, these NCHLP leaders are putting their ideas into practice by introducing public policies that will improve community health including: implementing school wellness policies, working to create a park in a new affordable housing development, building health elements into transit and land use plans, securing funds to improve safety at a city park, and requiring that the contents of vending machines in county facilities meet nutritional standards. The media advocacy portion of the curriculum helps NALEO staff and NCHLP leaders make the case for improving community environments for better health across the various policy issues they pursue.

 

 

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