Pamela Mejia's blog

Food industry messaging pulled from Big Tobacco playbook

A new study from BMSG explores the tobacco industry's use of personal choice messaging to shift blame for its products' health harms onto consumers. Now Big Food is taking a page from tobacco's well-worn playbook. How similar are the two industries and what does this mean for advocates? Read more >


Dr Pepper and Mr. Hyde: The many faces of Big Soda in soda tax debates

In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy. Read more >


How personal responsibility arguments help industries avoid regulation: Lessons from Big Tobacco and Big Food

Food industry strategies for deflecting criticism are strikingly similar to those once used by Big Tobacco. At this year's APHA, BMSG will share research findings on parallels between the industries and discuss implications for advocates. Read more >


Using media advocacy in public health policy campaigns

How can advocates use the media to advance their policy goals? At this year's meeting of the American Public Health Association, BMSG's Pamela Mejia will discuss media advocacy as a way to shape conversations and policy actions around health and safety. Read more >


How Big Food is targeting my toddler

As a media researcher, I spend my days analyzing the food industry's marketing of junk to children, so I'm uniquely aware of their insidious tactics. But now, as my daughter approaches age 2 and the food industry sets its sights on her, I'm not just studying the problem. I'm living it. Read more >


Child sexual abuse prevention advocates work to keep issue in media spotlight

Child sexual abuse has fallen out of the news cycle since Jerry Sandusky was convicted on 45 counts of child sexual abuse last month. Fortunately, children's advocates are working to remind readers that child sexual abuse doesn't end when a high-profile trial does. Read more >


NYT's Kristof calls for Bud boycott, decries brewer's greed

By flooding a town near South Dakota's Pine Ridge Indian Reservation with beer, the alcohol industry is fueling health inequities among the Oglala Sioux. Columnist Nicholas Kristof offers suggestions for reigning in the booze. Will industry listen? Will media keep the issue alive? Read more >


NYT exposes alcohol industry efforts to stall important health legislation

In its latest article about alcohol abuse and related health issues on the Pine Ridge Reservation, the Times highlights the role of industry in perpetuating such abuse. Industry contributions to members of a key legislative committee may have hobbled efforts to limit sales in areas prone to alcohol-related crime. More >


Oakland Unified School District aims to provide health care to all students

A groundbreaking program would guarantee all OUSD students access to primary health care and prevention services. The effort represents a long-term investment in the health of students, and Oakland as a whole. It also gives the media an opportunity to open a dialogue about health equity. Read more >


New York Times coverage of alcohol lawsuit lets major brewers off the hook

A New York Times article of a lawsuit involving South Dakota's Oglala Sioux and beer manufacturers, distributors, and sellers largely ignores the role of major brewers who the tribe allege have knowingly promoted alcoholism on their land, where alcohol is illegal. Read more >


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