Talking about #trauma: How conversations about childhood adversity are shared on Twitter

printer friendlyprinter friendly

Twitter is changing how people communicate all over the world — what are the implications for talking about childhood trauma? In partnership with ACEs Connection and The California Endowment, Berkeley Media Studies Group has been assessing how the term "adverse childhood experiences" (ACEs) appears in the media, including social media.

Social media can drive the news agenda and influence how much attention topics get from mainstream news outlets. Individuals and organizations working to prevent childhood trauma also use social media to build relationships and share information with each other. A first step to understanding how trauma appears in Twitter conversations is analyzing hashtags about childhood trauma. On Twitter and other social media platforms, hashtags ("#") help users find others who are tweeting about the same topics.

We selected a set of hashtags that were used in Twitter conversations about childhood trauma and then gathered data about them for one representative week in early 2015.

We found that tweets about childhood trauma used a wide variety of hashtags. However, there was no consistent set of hashtags that a user could search for to capture all tweets about childhood trauma, which could hinder relationship-building among organizations and individuals working on the issue.

word cloud of tweets using trauma hashtag
The trauma hashtag on Twitter.

In addition, two of the most commonly used hashtags — #ACEs and #trauma — were not specific to childhood trauma. As a result, a user searching for tweets with the #ACEs hashtag would be much more likely to learn about the Alaska Aces hockey team than about addressing childhood trauma.

In our report, Talking about trauma on Twitter: An overview of hashtags, we present our findings for each of the hashtags we analyzed and suggest possible next steps for investigating the social media landscape and identifying hashtags for childhood trauma that could facilitate communication and engagement on social media.

This blog originally appeared on ACEs Connection.


news strategy (1) nanny state (2) suicide prevention (2) community violence (1) prison system (1) Jerry Sandusky (3) child sexual abuse (5) liana winett (1) naacp (1) adverse childhood experiences (3) personal responsibility rhetoric (1) safety (1) cancer research (1) emergency contraception (1) childhood obesity (1) inequities (1) youth (1) sandusky (2) soda taxes (2) childhood obestiy conference (1) news monitoring (1) values (1) Black Lives Matter (1) Big Tobacco (3) Let's Move (1) paula deen (1) Campaign for Safe Cosmetics (1) autism (1) communication strategy (1) advocacy (3) social justice (2) Community Coalition Against Beverage Taxes (1) Food Marketing Workgroup (1) apha (3) Colorado (1) collaboration (1) reproductive justice (1) cannes lions festival (1) sexism (2) soda warning labels (1) ACEs (2) diabetes prevention (1) health care (1) Coca-Cola (3) elephant triggers (1) government intrusion (1) Wendy Davis (1) water security (1) Amanda Fallin (1) Catholic church (1) media analysis (6) marketing (1) regulation (2) Richmond (5) SB-5 (1) food environment (1) corporate social responsibility (1) Proposition 47 (1) violence (2) measure N (2) Proposition 29 (1) tobacco industry (2) prison phone calls (1) El Monte (3) industry appeals to choice (1) HPV vaccine (1) food industry (4) Bloomberg (3) ssb (1) childhood trauma (3) default frame (1) diabetes (1) Penn State (3) food (1) product safety (1) Sandy Hook (2) auto safety (1) new year's resolutions (1) Rachel Grana (1) community safety (1) framing (14) Connecticut shooting (1) obesity prevention (1) choice (1) social math (1) political correctness (1) Chile (1) sexual violence (2) Dora the Explorer (1) news coverage (1) cancer prevention (1) digital marketing (3) food justice (1) Berkeley (2) SSBs (1) Newtown (1) sanitation (1) media advocacy (23) Big Soda (2) Bill Cosby (1) sexual health (1) Whiteclay (4) alcohol (5) women's health (2) soda industry (4) front groups (1) water (1) cap the tap (1) social media (2) Marion Nestle (1) obesity (10) Twitter for advocacy (1) Golden Gate Bridge (2) Michelle Obama (1) food marketing (5) personal responsibility (3) tobacco (5) public health policy (2) junk food marketing (4) public health (71) education (1) gatorade bolt game (1) built environment (2) filibuster (1) Texas (1) media (7) Pine Ridge Indian Reservation (2) junk food marketing to kids (2) messaging (3) environmental health (1) weight of the nation (1) prevention (1) Joe Paterno (1) suicide barrier (2) gender (1) structural racism (1) food deserts (1) world water day (1) equity (3) language (6) institutional accountability (1) online marketing (1) paper tigers (1) Gardasil (1) abortion (1) suicide nets (1) george lakoff (1) Oglala Sioux (3) violence prevention (8) california (1) white house (1) health equity (10) Big Food (2) election 2016 (1) cosmetics (1) Tea Party (1) privilege (1) food and beverage marketing (3) community health (1) Merck (1) news analysis (3) authentic voices (1) breastfeeding (3) campaign finance (1) Measure O (1) McDonald's (1) children's health (3) food access (1) chronic disease (2) social change (1) physical activity (1) journalism (1) Happy Meals (1) race (1) summer camps (1) cigarette advertising (1) childhood lead poisoning (1) Pine Ridge reservation (1) Telluride (1) FCC (1) childhood adversity (1) racism (1) news (2) soda tax (11) stigma (1) SB 1000 (1) sexual assault (1) strategic communication (1) seat belt laws (1) gun control (2) vaccines (1) democracy (1) SB 402 (1) Nickelodeon (1) target marketing (9) community (1) food swamps (1) American Beverage Association (1) Twitter (1) indoor smoking ban (1) Oakland Unified School District (1) public health data (1) sugar-sweetened beverages (2) nonprofit communications (1) Sam Kass (1) snap (1) San Francisco (3) sugary drinks (10) tobacco tax (1) junk food (2) community organizing (1) healthy eating (1) gun violence (1) genital warts (1) beverage industry (2) Donald Trump (2) tobacco control (2) media bites (1) Citizens United (1) PepsiCo (1) mental health (2) soda (12) Johnson & Johnson (1) beauty products (1) Aurora (1) communication (2) cervical cancer (1) sports drinks (1)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: