Studying food and marketing industry research behind digital media marketing to children and adolescents

This study will improve the accessibility and visibility of an important body of research that is playing a critical role in shaping contemporary food and beverage marketing to children and youth. With help from our partner Jeff Chester at the Center for Digital Democracy, BMSG will collect, catalogue, analyze and make available industry research reports on the effects of the techniques and approaches used in contemporary food marketing to children and youth. The study will map current industry research on digital marketing and create a searchable, annotated database of industry research reports that are central for addressing concerns about digital advertising and childhood obesity.