How is media advocacy the same and how has it changed in the 20 years since BMSG opened its doors? Our former deputy director, Katie Woodruff, looks back on the evolution and shows what keeps advocates going over the long haul. Read more >
Blogging tips for media advocates
Blogging can be a powerful communications tool for media advocacy. Blogs can help you establish your online identity, share expertise, and, ultimately, advance your social change goals. Whether you are just getting started or have been blogging for years, here are some tips and tricks to help your organization build and maintain a better blog. More >
New resource: Viral marketing to young kids
Food companies use viral digital marketing tactics, which may be considered deceptive and in violation of state consumer protection laws, to induce kids to share friends' email addresses and spread brand advertising of unhealthy foods among their peers. This legal issue brief explains the tactics being used and suggests ways they can be addressed. View brief >
If the public's
information
came only
from the media,
what would
they know?
What wouldn't
they know?
BMSG helps
community and
public health groups
practice media
advocacy — the
strategic use of
mass media to
advance policies
that improve health.
